
Atlanta · Season 1 · Episode 7 · 18 October 2016
S1E7 B.A.N.
THE MOMENT A Dodge Charger commercial that says everything the dialogue refuses to say directly.
The episode deploys a fake talk show format - complete with mock commercials - to put the absurdity of media discourse around race on trial. It is the season's most formally ambitious hour and the one that cemented the show's reputation for formal invention over shock value.
Full episode analysis below. Spoiler-light verdict above.
Updated
'B.A.N.' is the episode that established Donald Glover as a television auteur rather than a showrunner operating within familiar genre parameters. The entire episode is formatted as a segment of a fake talk show called Black American Network, complete with period-accurate commercials, production design that mimics the aesthetic grammar of early-2000s cable TV, and a panel debate format that allows the show to put the absurdity of mainstream media's handling of race and identity on trial without editorialising - the format's own absurdity is the argument. The commercials are the episode's formal achievement: a Dodge Charger spot that, through accumulation of imagery and music choices, says what the talk show's panel format refuses to say directly. 'B.A.N.' has no villain. It has a system, and the system is presented with enough fidelity that the audience recognises it. The episode scored a 9.5 on IMDb and was cited by television critics as one of the most formally inventive single episodes since early 'The Wire.'