Start-Up Season 1

What BollyAI Thinks

Start-Up arrived in October 2020 as tvN's prestige Saturday-Sunday slot and became one of the most debated romances of the Korean Wave's pandemic-era surge. Bae Suzy plays Seo Dal-mi with warmth and drive; Nam Joo-hyuk's awkward genius and Kim Seon-ho's quietly suffering second lead generate a love-triangle dynamic that drove considerable social media discourse. The tech-world backdrop - a fictional Korean Silicon Valley incubator - gives the show a fresh aesthetic. The first half's balance of startup hustle and emotional nuance is more confident than the second half's romantic resolution, which landed unevenly based on where individual allegiances sat in the two-lead debate; the IMDb score of 7.7 reflects that mixed final reckoning. Netflix's global distribution made Start-Up one of the most internationally visible Korean dramas of 2020, inspiring Philippine and Thai adaptations. No professional Rotten Tomatoes critic sample was catalogued at time of writing.

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